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Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. Showing all editions for 'Strategic brand management : building, measuring, and managing brand equity' . Strategic Brand Management - Building, Measuring, and Managing Brand Equity (5th Edition) Format: PDF eTextbooks. A Succinct Guide to 21st Century Marketing Management . Fourth Edition, New York, Pearson Education Ltd. Complementary texts 1. Managing Brand Equity Kevin Lane Keller Tuck School of Business Dartmouth College Vanitha Swaminathan Katz Graduate School of Business University of Pittsburgh Strategic Brand Management Fifth Edition A01_KELL2498_05_SE_FM.indd 3 29/12/2018 02:48. Strategic Brand Management. Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2-downloads) - Kindle edition by Keller, Kevin Lane, Swaminathan, Vanitha. FREE TO TRY FOR 30 DAYS. 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